Top Hat is an education platform used by thousands of professors and millions of students across North America.
In August 2019, we acquired a print textbook publisher and began converting their print content into digital materials. Of this content, 90% was for Labs, Humanities and Social Science courses; disciplines relying primarily on subjective assessments (in particular, long-form written responses).
Prior to this acquisition, we had catered to large introductory level courses with auto-graded questions that would save instructors time. Our challenge was to create a seamless manual grading experience in our product, one that would be preferred over pen and paper.
As a business our goal was to convert 30% of the acquired print textbook users to use our digital textbook solution by Fall 2020.
User Research, Interaction, Visual Design, Prototyping & Testing
Sept 2019 - March 2020